Then realized this friend, despite the fact we don't get together face-to-face that often, quite knew me well.
There are many ways that a market can be disrupted. It is only a matter of who is doing the disruption. How much infrastructure, resources, time, and commitment can you pour in to mold the market & competition in your desired form?
Disrupting the market is usually done when you have a long term goal of putting your competition out of business or challenging the status quo. That is by giving the market a better, realistic, affordable, and wiser alternative that they can either do it on their own or outsource with the right information on hand.
What also makes a disruption effective is if it can be done in a way that is not replicable or where opponents appear lacking originality and can be seen right away as a blatant copycat.
Why disrupt? Apart from securing the area where you stand on, it is also about giving the market an alternative by changing their perception about a product or service. As the market corrects itself, you can only hope that you still remain there.
On a personal level, it is also a reminder that desired correction of ourselves takes time, Oftentimes, self-disruption is required.